Stp for Megaman

s.t.p. for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of sm wholly(a) to king-size are all belonged to this segment (from under 200 to above 200). In this segment the business organizations result all have a juicy usage rate on Megamans product, the product categories are discharge products and solutions. Megaman to a fault uses Micro-segmentation to well define its target segment. Some of the organizations will whole require a high spiritsing system, while some of the organizations demand various(prenominal) lighting consultation.The organizations require consultations will have a much more than closer relationship with Megaman while Megaman will gain more profits from providing an extended service. Megamans product are both foundation and facilitating goods. As a bisuness product, Megamans serve the purpose as in use and consumption. Targeting Megaman targeted the business organizations to be it s ideal customers. Since the customers are business organizations, they will share the key criteria of being price-sensitive quality-focus and also logistics efficiency.In another words, they are truly high demanding. The target customers will be optimizers, they will compare all proposals before making the decisions. The organizations demand Megamans product to be tawdry reliable low switching cost (high compatibility). Megaman is confident in grateful their customers, so they mainly focus on encounter in bracing task or for modified rebuy. Positioning Megaman positi whizd itself as being the market attraction. It continues to invent innovative products, just like Dyson.Unlike the major adversary, Philips, Megaman had taken one step further on CSR, Megamans product are all eco-friendly as Megaman emphasis a lot of its product being sustainable. Philips also provide excellent lighting solution for various organizations but Megaman had managed to do the like thing but also be ing eco-friendly at the same time. Megaman also positioned itself of being high quality. Promotion There are divergent channels for Megaman to promote its products, such as Tradeshow, Advertisement and various scattering channels.Megaman had participated in various trade shows, both in Hong Kong and overseas. As from the schooling shown in TDCs website, Megaman had participated in the HK international Lighting Fair for the hold five years. Megaman tries to attract both local and foreign customers through the tradeshow in HK. Megaman is highly involved in this tradeshow, as Fred Bass, the managing director of Neonlite ( Parent ships company of Megaman) and Megaman HKs management team attended the tradeshow for the publicity event.Megaman has not careworn much guardianship outside those standard tradeshows, same with its major competitor in HK, the Philips Lighting. It is belief that because both of them are already the market leader in HK, no more further marketing strategies needed to be apply in order to fight for market share. What Megaman should do is to train sponsoring some other tradeshow, as being a good misadventure to encounter more business partners. When Megaman first enter HKs consumer market, it utilise humor approach to promote that Megamans product can execute funny yet positive value.Megaman focus on TV commercial, it hire Daniel Wu as the main character to addressing the function of Megamans product is very effective on specific functions. For recent commercials, Megaman focus on the hardheaded use of its products, such as using its LED light bulb could make specific products to look better. The latest TVC, Megaman failed to draw audiences attention by being so dull and boring. If Megaman want to continue its TVC commercial, they essential need to another approach rather than read out the specifications of the products.