Edmunds Case Study Essay

1. What would the SWOT analysis look resembling for this company?Strengths 100 local employees, steady market share Weaknesses cold-shoulder loss in market share, aging work force, lack of trade with technology, no new productsOpportunities increase market share, serving industries opposite than the shock market, mergers and/or acquisitions Threats Manufacturers using better machines, Consolidation in the paper industry, higher(prenominal) raw material bes 2. What role do you expect the net profit to play in the corrugated rap industry? What are almost ways that Edmunds could better use the Internet to foster growth? I would expect that the mesh would be a great resource for researching other corrugated box companies. It would be good for advertising as well. Edmunds could feed their website better and tin some of their services on their website. They could also bribe ad space on other websites that target the corrugated box industry. They could also post employment oppo rtunities on their website and various other internet job sites.3. Which of Porters competitive strategies would you cheer that Edmunds follow? wherefore? Which of the strategies do you hazard would least likely succeed?I would recommend the Differentiation Strategy because they need to develop new products or diametrical ways of using the existing products to distinguish themselves in the market for the companies who good-tempered use corrugated boxes. I think that the cost leadership strategy would work as well. If they can find a way to offer their products at a lower cost than other companies by practicing cost reduction/lean in-house they could pull in more customers.I think that the Focus strategy would be the least likely to succeed because they face to already be focused on a specific regional market or buyer group and that is causing their business to unwind down.