Nestle Food Processing Company Marketing Essay

Nestle Food Processing attach to Marketing EssayNestl Pakistan Limited, the Groups principal activities are to manufacture process and cheat on food harvest-times and ancillary equipment. The food products include diary, confecti whizry and culinary products, coffee bean and beverage and drinking water. The major brands include MILKPAK UHT, NESTLE EVERYDAY, LACTOGEN and NESCAFE. It operates in Sheikhupura, Kabariwala, capital of Pakistan and Karachi. The Milkpak Sheikhupura factory had commenced operations in 1981 as a producer of UHT milk. By 1988, it had expanded its operation and was also producing barelyter, cream, ghee.To range the large potential offered by the tea-creaming segment, Nestl everyday tea-creamer was launched in 1992, supported by meldd marketplaceing, focused statistical distribution with sampling drives and excellent consumer acceptance, the brand has shown strong growth and holds cracking yell for the future.Nestl Pakistan is proud of its commitment t o excellence in product and safety and tonus and providing value and services to its consumers. On the social front it is very accountable when it comes to environmentally sound business practices and corporate social responsibility. Nestl Pakistan operates in more ways but people products and brands are the main flag bearers of the social clubs image.Nestl Milkpak Ltd. is the market leader in food and beverage industry. They are producing high tone well known brands. The core raw material of Nestl Milkpak is milk. Over the blend in thirteen years the bon ton prime concern has been to improve the shade and volume of milk for UHT processing and for other milk base products. So the company has twenty-five milk collection centres in Pakistan.Nestl Pakistans supply image suffers sure that Nestl products are available, no matter wherever in Pakistan. Nestl integrate processes from the farm to markets, and ensure products are delivered to consumers at the right time, the right cost and in the right quantities.At the Village Milk Collection revolve around the farmers milk is poured into aluminium churns. The agent checks the milks freshness and purity, and enters the quantity into the farmers logbook. He takes it to one of Nestls 1308 Secondary Reception and Cooling Stations, about 2-4 kilometres away.Along with cook up cooling, pasteurization is one of the well-nigh important processes in the treatment of milk. Temperature and pasteurization time are very important factors which must be contract precisely in relation to the flavour of the milk and its shelf aliveness requirements. The pasteurization temperature for homogenized, HTST pasteurized, regular-grade milk is usually 72-75 C for 15-20 seconds.Nestl is the worlds largest food and beverage company in wrong of sales. imputable to strong brand name product will assimilate a wide consumer acceptance from all everywhere the Pakistan. The biggest strength would be the strong brand name, the ri sk in investment funds would be reasonable be very low. Nestl will set a complete transparent manufacturing system for customer satisfaction in call of hygiene. Nestl strengthen their product by broad distribution network by increasing the capacity for innovation which will lead to an improvement in sale growth.Nestl will be organising a team which will visit and observe the accumulation (stock) on daily bases to prevent any indemnification occurring and also in order to keep the inventory fresh. Nestl will make sure that they are not having surprise shortage, weather it is winter or summer no matter what circumstances are. advertize strength would be skilled labour, educated staff, large number of offerings and pre-purchase virtual display brass of events, good background of the company, easy to approach outlets and physical evidence.The main weakness of Nestl product is the pretermit of an established good standing. The competitors have been around for decades and because have a loyal base. The second biggest weakness would be the lack of capital, establishing such an enormous and gigantic plant there will be a need of acquiring financial support in legal injury of loans from the bank. Spending millions in a strong brand is no control to wealth. It may the safest way to take in into the business, but it is not necessarily the cheapest. Further weakness would be small target market, lack of awareness among the target market and dependency on others exchangeable governments and sponsors for the arrangement of events.The biggest opportunity would be considered geographically. Pakistan is situated in an area where have summers most of the time. People lamb as well as enjoy eating ice-cream in the season. Due to strong brand name in the market, Nestl product has a great potential of earning profits. To make the product successful, the company will be utilizing the highest gradation of technology in calculating customers satisfaction as well as their feedback. Gaining initial success the next step would be opening a parlour where people can enjoy all the flavour below one roof. Further opportunities would be increasing interest of people ad few and weak competitors.ThreatsNestl is facing the brats by worldwide community collectable to its violation of international marketing standards. Many conferences and campaigns have been held against Nestl in this construe which can damage the name and trust of its customers. Another threat is imputable to the increasing popularity of its competitor OLPERS in local and international markets. Further threat would be the major player may enter target market, the reasoned and ethical issues, market segment growth could attract new entrants and frugal slowdown can reduce demand.Stage 3 Strategy provisionMilkpak will position Nestl product as a high quality product consumer focused. Messages like They knows your taste better than us, Nestle Milkpak now at your door step Add additional fl avours to your life will attention to portray Nestl picture clearly and distinctly. Milkpak will position Nestl product against the competitors and gain competitive advantage through the efficient promotional methods, using innovations, and by reaching closer to the target market through the arrangement of events like Basant, Valentine day and etc. In short consumers will view Nestl as a product providing highly quality, in terms of taste, customer focused and, at the same time reasonably priced as compared to others.3.0 Core competence of NestlTo pose Nestl product against the competitors, the company will be using specialisation strategy which will not only differentiate their own from others but also give an edge over others. Nestl core products will be very beneficial especially in terms of quality, wellness, and hygiene and most important consumer satisfaction. Nestl augmented products will include consumer satisfaction, warranty to retailers in terms of expire, delivery and after sales services.The companies all over the world get some competitive edge based on some features which other companies dont have. For example, as the Dell has the competitive edge over other calculating machine manufacturer companies, because they use built-to-order Strategy while no other company in computer industry use this strategy. Similarly in Pakistan snuggle has their competitive edge based on the strategies like product differentiation and customer oriented.Nestl is using the product differentiation strategy by providing the passe-partout quality products. Their main focus is to keep the customers loyal. They bought shelve space in different departmental stores to attract the customers. They tried to reach each base of people in which they have succeeded. Besides, customer satisfaction is the focal summit for the company. They provide hygienic products to their customers. Products are also verified by health and safety measures and international quality standard s.