The International Whaling Regime Essay -- Argumentative Persuasive Ess

The International Whaling Regime In his article, â€Å"Whale Mining, Whale Saving,† Sidney Holt states, â€Å"saving the whales is for millions of people a crucial test of their political ability to halt environmental destruction†(Holt 1985). In a world where environmental issues are often so vast that solving them seems impossible, it is rare to encounter a regime which successfully addresses these problems. If we judge a regime’s effectiveness by its ability to change the behavior of its members and possibly even encourage others to join, then the whaling regime was in fact quite effective. The significant decrease in commercial whaling brought about by the International Whaling Commission (IWC)’s 1982 moratorium is proof in itself of the whaling regime’s effectiveness. That being said, the history of the regime has not been without imperfections, and these shortcomings will continue to shape the successes and failures of the whaling regime in the future. While the peak of whaling in recorded history occurred in the 1930s where close to 55,000 whales were caught each year, whaling has been practiced by people for centuries and was unregulated for most of that time period (Andresen 2000). However, in 1946, the Convention for the Regulation of Whaling (composed of 15 nations including the U.S.) met and created the International Whaling Commission in order to address the problem of declining whale stocks. An increase in commercial whaling as well as introduction of â€Å"factory ships† which allowed whalers to travel far out to sea, catch whales (pelagic fishing), and process them on the boat without going back to shore had begun to put a strain on population numbers of certain whale species. (Fletcher 2001). Thus, the IWC was primarily c... ... Aron, William, W. Burke, M. Freeman. 2000. â€Å"The Whaling Issue.† Marine Policy. 24: 179-191. Fletcher, Kristen M. â€Å"The International Whaling Regime and U.S. Foreign Policy.† In The Environment, International Relations, and U.S. Foreign Policy. Washington, D.C.: Georgetown University Press, 2001. Greenpeace: Whaling. 2000. http://whales.greenpeace.org/whaling. Accessed 5/9/04. Institute of Cetacean Research. 2002. http://www.icrwhale.org/eng-index.htm. Accessed 5/9/04. Holt, Sidney J.. 2003. â€Å"Is the IWC Finished as an Instrument for the Conservation of Whales?† Marine Pollution Bulletin 46: 924-926. Holt, Sidney J.. 2000. â€Å"The Whaling Controversy.† Fisheries Research 54: 145-151. Holt, Sidney J.. 1985. â€Å"Whale Mining, Whale Saving.† Marine Policy 4: 192-214. O’Connell, Kate. July 2002. â€Å"The 2002 IWC Annual Meeting.† Whales Alive! 11(3).

Everyone’s Opinion

Opinion refers to someone’s point of view which cannot be proved to be true. Opinion also refers to judgments that are made by professionals regarding their belief. In law the word is used to refer to the various reasons that persuade judges to reach certain conclusions and make judgmental decisions. It is usually difficult to verify whether an opinion is true or false because there is no certainty about it and for this reason, opinions are not factual. (dictionary. reference. com). Everyone has his own opinion regarding various issues that affect everyday life, such as politics, the economy, social life, the world and unknown phenomena such as the existence of supernatural beings and life after death. Some of the opinions are based on cultural values, how an individual is socialized and how these factors affect the personal life of someone. Due to the diverse nature of opinions, some deserve respect from others while others do not deserve any attention mainly because they are baseless and hold no water. Some of the opinions that deserve to be respected include public opinion, opinion polls, and normative opinions. Idle opinions and personal baseless opinions do not necessarily merit respect but can sometimes be respected when they refer to important issues. Public opinion can be defined as the consensus of adult citizens pertaining to an issue or an agenda that touches their day to day lives. Opinion polls are usually conducted to get public opinion on important matters of the state that affect the economy, market trends and policies that determine governance. Such opinion polls deserve a lot of attention because they determine the kind of decisions that development stakeholders make in order to make progress economically and socially. Feedback from public opinion polls is a way of measuring the success or failure of the relevant institution. A good illustration is the opinion poll which was conducted in America on why nuclear energy should be supported. This poll was conducted on 2nd – 4th May 2003. The results showed that the majority of the citizens supported the usage of nuclear energy by two thirds. More than 70% agreed that nuclear energy licenses be renewed and more plants should be erected to increase energy supply. These numbers were even higher when the same poll was conducted in 2001 after some areas like California experienced power shortages. Such feedback offers the nuclear industry the necessary support from the general public to carry out its projects. Such kind of projects plays an important role in promoting development and boosting the economy. The opinion of the 30% who were against this development also cannot be ignored because their views could be of much benefit to the nuclear industry if considered as constructive criticism to improve the industry’s performance. Scontia: Why Americans Support Nuclear Energy: Development and Characteristics of Public Opinion in the U. S) Opinions that are not constructive in nature should not be given much attention because they are not beneficial. They are comprised of views that people don’t really believe in. Idle talk that happens during work or in the evening after work in blogs, and chatrooms quickly vanishes away. It is just that people want to engage in idle discussions. Idle opinion was first observed by Robert Webb when he went to the United Kingdom to feature some advertisement of Apple Mac He faced considerable criticism from people who should have been doing better things. These opinions were also not sought from them and they did not really believe in them (http://www. idleopinion. com/). The illustration above is a good example of opinions that should not be respected since they do not add any significant value to the matter at hand. Ignoring it is what is required and concentrating on work or matters of importance and general public interest should be the way forward.

Leadership scenario Essay

INTRODUCTION The purpose of the paper is to explore the various types of leadership styles that affected the motivation of the employee. Jonathan and Dan have two different managerial styles. Jonathan a manager in super market who prefers to change the duties of his subordinates. He is effective manager who is liked by his employees and everyone in supermarket wants to work for him. Dan a manager who prefers a consecutive routine and adherence with a focus on repeatability. He is moderator for 30 minutes lunch break. The main characters are two friends Alex and Stephanie. They work full time and this job helps them to pay for college. Alex works for Dan, he portrayed as unhappy and disappointed. Stephanie works for Jonathon and always ready to work, she is vigorous and high motivated. This case â€Å"A Question of Motivation† will be analyzed through the Needs – Goal Theory (Maslow), Equity Theory of Motivation, Hershey – Blanchard Life-Cycle Theory and Path-Goal Theory. NEEDS – GOAL THEORY (MASLOW) â€Å"Maslow states that human beings possess the five basic needs and theorizes that they can be arranged in a hierarchy of importance – the order in which individuals generally strive to satisfy them†.(Certo&Certo, 2012, p.371) Motivation has a significant meaning in understanding subordinate’s behavior; motivation can influence this behavior to rich goals. Maslow’s Motivational theory is based on the idea that human behavior is controlled through a limited number of developing fundamental needs which operate in a fixed sequence. Need is defined as a condition of deficit. Individuals are perceived as a biological being having psychological capacities. The psychological needs – the needs that are usually taken as the starting point for motivation theory are so-called psychological drivers.2 The Maslow hierarchy of needs starts from the bottom of the pyramid. First step is _psychological needs_, these needs include necessities like food, sleep, water, sexual drive, breathing, air. These necessities required for body to survive and normal function. Next step is _security needs,_ they contain  security of family, health, body, resources, property, employment, a safe work environment. Next is _social needs_, it includes the desire for social contact and interaction, friendship, family, affection and other various types of support. Above social needs are _esteem needs_ which include status, recognition, confidence, respect of others. As they are satisfied, individual goes upper and stands on final need_- self-actualization needs._ At this stage an individual needs morality, problem solving, creativity, desire for achievement, personal growth and development. The movement from one level to the next was termed satisfaction progression by Maslow and it was assumed that over time individuals were motivated to continually progresses upward through these levels. In the case study, â€Å"A Question of Motivation†, Robbins and Judge 12th edition many of these levels are demonstrated, for instance, sense of safety â€Å"†Though pay isn’t great, it’s a steady job that allow them some flexibility, which helps when scheduling classes†(Robbins & Judge, 2007, p. 712). It’s security of having a job and security of being able to pay for college. An example of social needs described in first paragraph, it states that Alex and Stephanie became friends because similar situation made them closer to each other. Their managers Dan and Jonathan are differ in esteem needs, especially Dan is making Alex’s self-respect descend while it’s opposite for Stephanie. According to Robbins and Judge â€Å"_A Question of Motivation,_ 12th edition, Alex’s manager (Dan) supervises the produce department and prefers for subordinates to work in the same position at all times, he often humiliate Alex. Stephanie’s manager (Jonathan) is very friendly, he encourages his subordinates to increase their horizon by letting creativity and working and working in different positions. Stephanie is able to be challenge at work that’s why she is very confident, while Alex feels like grotty and useless because his manager doesn’t let him show his abilities and do his best. Alex has a low self-estimate because of another worker who is doing the same job but she is a new worker and gets more money than Alex. Stephanie’s manager helps her to encounter self-actualization needs; he puts the trust at her and what she is doing. When there is lack of items, Jonathan enables his workers the ability to achieve tasks by ordering supplies She is heartened, she has high problem solving skills, also she can  apply her creativity on making new recipes. This all is the result of manager’s motivational and management skills. EQUITY THEORY OF MOTIVATION All people seek for fairness between what they put into job and what they get of it. Adams calls these inputs and outputs. According to Certo&Certo(2012) â€Å"Equity theory looks at an individual’s perceived fairness of an employment situation and finds that perceived inequities can lead to changes in behavior† (p. 369). This theory based on the social comparison process of examining the ratio of inputs and outcomes between oneself and a comparison other, for example, individuals compare themselves with others, and perceive what they benefit from job. When individuals aren’t treated fairly when compared to their coworkers, they tend react in a number of ways, including changing their work habits to better reap the rewards, resent coworkers and management for the inequality or in extreme cases quit (Certo & Certo, 2012). Inputs typically include: determination, tolerance, hard work, loyalty, effort, commitment, support of colleagues and subordinates, ability, flexibility, personal scarifies, heart and soul. Outputs are typically financial rewards: pay, salary, expenses, bonus payment, travel, development, perks, interest, reputation, respect, praise and thanks, sense of achievement and advancement, promotion, stimulus. If individual feels that inputs are rewarded by outputs, then he/she is happy to work and more motivated to continue inputting at the same level. However, if individual feels that ratio of inputs to outputs is less beneficial than the ratio of others, then he/she becomes unmotivated to work and decreases inputting. In this case â€Å"A Question of Motivation†, Robbins and Judge, 12th edition, there is an unfair in Alex and Stephanie duties. Stephanie has a boss who inspires and empowers her to make decisions and try to do her best, while Alex’s boss Dan seems to be stingy for praise and promotion, he holds his subordinates back. That’s why Stephanie loves her job but Alex doesn’t. Jonathan gives Stephanie opportunity to get rewards for good work. This gives her pride for her job and inspiration to continue working at the same  level. (Robbins and Judge, 12th edition). Alex is unhappy with his job. He becomes dispirit with job â€Å"I don’t even care anymore. What’s the point? If I stock more apples, or something meaningless like that, what does it get me-another sticker that says ‘good job†? ( Robbins and Judge, 12th edition, p. 713). Discouraged with Dan and his management styles he gives up changing the situation, but doesn’t quit because he needs the job. Alex doesn’t want to struggle about fact that another employee has been working less time and is being paid more because she tells compliments to his manager. Alex and Stephanie work in the same place of employment, the same work schedule, but the feedback of this job is different. My opinion that this type of motivation has only one side with good destination. As result, Stephanie is high motivated, while Alex is just working for salary without receiving any skills. THE HERSEY – BLANCHARD LIFE CYCLE THEORY OF LEADERSHIP Leadership is a major way in which people change the minds (influence) of others and move minds of others and move organizations forward to reach identified goals.†The Life Cycle Theory of Leadership is a rationale for linking styles with various situations to ensure effective leadership† (Certo&Certo, 2012, p.342). This theory is based on the employee’s maturity and their ability to work without supervision. Also this theory states that successful leaders should change their leadership styles based on the maturity of the people they’re leading and the details of the task. Leaders using this theory should be able to place more or less emphasis on the task, and on the relationships with the people they’re leading. According to Certo&Certo, 2012, p.342, there are four different phases to the Life cycle: High task – Low relationships. In this phase employees first join an organization, they usually need direction and require specific instructions as to what to do. Employees must be familiar with organizations procedures and policies. The most appropriate approach is a task-oriented leadership. High task – High relationships. A manager becomes more familiar with  subordinates and trust in their performance. At this phase, followers might be willing to work on the task, but they still don’t have the skills to complete it successfully. Low task – High relationships. Leaders focus more on the relationship and less on direction. The leader works with the team, and shares decision-making responsibilities. As subordinates abilities and performance become obvious and as experience increases, subordinates seek more responsibility. However managers continue to support and encourage subordinates. Low task – High relationships. At this phase subordinates are able to work on their own. They have high self-confidence and skills. Leaders still oversee in progress but less involved in decision making situations. This case study â€Å"A Question of Motivation† Robbins and Judge 12th edition is described two managers. Stephanie’s manager Jonathan is portrayed as â€Å"a 10-year veteran who everyone generally admires for his friendly demeanor and relaxed management style† and that â€Å"he often assigns his employees different duties each week so workers don’t get bored†. Two years ago when Stephanie started working she had high task-low relationships phase. Through the years her maturity increased by this four phases. And now Stephanie merits Jonathan confidence to complete challenging tasks without total supervision â€Å"The nice thing is that I’ll be able to do this on my own, without someone breathing down my neck† (Robbins & Judge, 12thed., p. 714). It is seen that Alex doesn’t like Dan and he doesn’t respect him. They have difficult relationship. When Alex was hired he had a high task-low relationship phase and still without any movement. So, relationship and maturity get stuck. Dan’s attitude toward Alex is shown in lunchtime when Dan told Alex: â€Å"I thought that college students were supposed to be smarter than this. At the very least I would think that they could tell time. I guess the university must have glossed over you applications.† (Robbins & Judge, 12thed., p. 714). It can be see that because of manager’s leadership level Stephanie and Alex receive different skills, though, working at the same time and position. PATH-GOAL THEORY Path – goal theory states that a manager can affect the performance and motivation by offering rewards for achieving goals â€Å"The path-goal theory of leadership suggests that the primary activities of a leader are to make desirable and achievable rewards available to organization members who attain organizational goals and to clarify the kinds of behavior that must be performed to earn those rewards†(Certo&Certo, 2012, p.345). So, this theory based on motivating subordinates to accomplish goals. The manager must use a style that best meets the subordinate’s motivational needs. According to Certo&Certo (2012) there are four path-goal types of leader behavior: DIRECTIVE – The leader gives specific guidance of performance to subordinates, for instance, what to do, how to perform task. SUPPORTIVE – The leader is friendly and shows concern for the subordinates. It is most appropriate for situations in which tasks and relationships are physically or psychologically challenging. PARTICIPATIVE – The leader consults subordinates before making decisions and considers their suggestions. It’s most effective when subordinates are highly disciplined and involved in work. ACHIEVEMENT – The leader puts challenging goals and expects subordinates to have high level performance. In this case study â€Å"A Question of Motivation† Robbins and Judge 12th Ed. It’s obviously seen that Jonathan uses the path-goal theory. He allows his subordinates to change duties time to time. This style helps subordinates to learn each functional area in produce department, increases their productivity. He set a goal to Stephanie to sell 10 bottles of truffle oil and if she achieves it, Jonathan will reward her with a $75 bonus. Jonathan is respected and well-liked, everyone wants to work for him, he created an environment and system that employees find both interesting and challenging â€Å"Most employees want to work for Jonathan, as he often assigns his employees different duties each week so workers don’t get bored.† (Robbins & Judge, 12th Ed., p. 712). It can be seen that Alex’s manager Dan doesn’t use the path-goal theory. He doesn’t interest in participating and supporting his subordinates. He doesn’t set some goals to achieve subordinates. So, Dan  doesn’t change his behavior in any situation. CONCLUSION To complete my leadership scenario I’d like to tell that the most effective and best managers are those who able to unite both motivational and leadership theories to accomplish goals of individual or organization and facilitate the employee performance. The case study â€Å"A Question of Motivation† shows that the most appropriate characters to these four theories of motivation and leadership are Stephanie and Jonathan. Stephanie uses Needs – Goal Theory (Maslow) and Equity Theory of Motivation, she prospers in her job and very happy to be under Jonathan control. As for Jonathan, he uses Hershey – Blanchard Life-Cycle Theory and Path-Goal Theory. We can see that because of Dan’s low level of leadership, Alex suffers and couldn’t do anything. So Dan should learn a lot by observing Jonathan in order to improve and increase his leadership style and behavior. REFERENCES 1) Certo, S. C., & Certo, S. T. (2012). _Modern Management: Concepts and Skills._ Upper Saddle River, NJ: Pearson Education, Inc. 2) Maslow, A.H., 1943, A theory of Human Motivation, p. 372-396. 3) Carrell, Michael R. and Dittrich, John E., 1978, Equity Theory: The Recent Literature, Methodological Considerations, and New Directions, p. 202-208.

Diseased Body in Wuthering Heights Essay

In Wuthering Heights by Emily Bronte it can be viewed that there is â€Å"more suffering caused by a diseased mind than by a diseased body.† The idea of a â€Å"diseased mind† is a mental illness or madness and the â€Å"diseased body† is a physical illness or injury, both of which are displayed by many characters in Wuthering Heights. Heathcliff is a prime example of a character with a â€Å"diseased mind† that causes him suffering. He spends the majority of his life contemplating and acting out revenge towards Hindley and the Lintons because he believes it was their fault Catherine thought it would â€Å"degrade† her to marry Heathcliff, even though she loved him; this is one example of his unstable mind set. In chapter 9 Nelly foreshadows the suffering of Heathcliff by saying â€Å"if you [Catherine] are his choice, he’ll be the most unfortunate creature,† this is because Nelly understands that society wouldn’t accept the pair to marry, therefore Heathcliff will be unfortunately heartbroken. Heathcliff believes that Catherine is a part of him: â€Å"I cannot live without my soul,† he says which highlights that he is suffering without her. It is from this heartbreak and suffering that his â€Å"diseased mind† commenced. Heathcliff’s â€Å"diseased mind† heightens when he asks for Catherine to â€Å"haunt† him when she is dead; haunting is an element of the Gothic genre but the madness of Heathcliff is enhanced when he requests that Catherine drives him â€Å"mad.† The word â€Å"mad† is ambiguous in this quotation because it could be viewed that Heathcliff wants to be haunted until he is angry with Catherine so he can destroy his love for her. An alternative view is that Heathcliff wants to be haunted until he is insane and suffering since he is desperate to see Catherine, this becomes true because after Catherine’s death Heathcliff’s mind is haunted by his love for her. Jerold E. Hogle explains this is accurate because characters in Gothic novels are â€Å"haunted psychologically† and this is accurately shown through the character of Heathcliff. His mind is â€Å"diseased† by his separation from Catherine due to her choice of partner and her death, which causes him and everyone in the novel immense suffering because of his vengeance. Heathcliff’s unconditional love causes Catherine’s â€Å"melancholy† â€Å"mental state† because it is overwhelming and she is in love with him but a  Victorian society wouldn’t accept their relationship because of the Heathcliff’s very low class, which would result in them being â€Å"beggars.† Catherine has â€Å"a peculiar expression arising from her mind set† before she tells Heathcliff â€Å"you have killed me,† this highlights her â€Å"diseased mind† and the suffering it is causing her because she hasn’t died yet but it could be interpreted that she feels as though she has which emphasises her suffering, but also her madness. The â€Å"peculiar expression† that Catherine is described to have could be because she was â€Å"thinking†¦ of Wuthering Heights.† The â€Å"expression† could be interpreted as a smile, which would be â€Å"peculiar† to Nelly because she has been depressed living with Edgar, therefore a smile would be unusual; David Punter explains â€Å"Gothic reminds us we are driven by our passions† and Catherine’s passion is Heathcliff, which would explain her â€Å"expression† when thinking about Wuthering Heights. This idea of Catherine’s thought process in her â€Å"diseased mind† emphasises her pain and suffering because she cannot be without Heathcliff, her â€Å"soul,† yet she is continuously thinking about him, this is essentially what drives her insane. Catherine’s mental suffering is closely linked with her physical suffering which is an example that represents the â€Å"diseased body† in Wuthering Heights. Another character with a â€Å"diseased body† in Wuthering Heights is Isabella, whose â€Å"bruised† body is a valid example of suffering. Heathcliff’s â€Å"diseased mind† causes him to abuse Isabella which leads to her suffering and her injured body

The Ways Of Competitive Advantage Development Assignment

The Ways Of Competitive Advantage Development - Assignment Example The government through its trade and finance departments play a significant role in making sure all SMEs obtain relevant information about the orientations. In addition, commercial banks, investment banks, and other financial institutions help the enterprises through the provision of credit facilities and guidance on feasible investment destinations (Reijonen 2012). The most significant aspect of orientation is developing a comprehensible understanding of how SMEs perceive and put the concept of marketing into practice. The practices of SMEs will determine their distinctive size, industry or even the crop of customers. Enterprises have adopted unique policies and practices that have to ensure their stability or growth. Bad decisions have resulted to decline in the performance of certain SMEs. However, the government plays important role in the process of ensuring all SMEs have equal opportunities to expand if they have attained all legal formalities. Market orientation is a business approach whose focus is to identify and meet the affirmed wants or needs of prospective customers. According to the philosophy of market orientation, all SMEs must create strategies and policies that are in consensus with the changing demands and expectations of consumers within its niche in the market. These enterprises are vital to the process of driving innovation and competition not only in the US but also in the world at large. They are arguably the backbone of major economies of the world, US included.... According to the philosophy of market orientation, all SMEs must create strategies and policies that are in consensus with the changing demands and expectations of consumers within its niche in the market (Porter & Kramer 62). These enterprises are vital to the process of driving innovation and competition not only in the US but also in the world at large. They are arguably the backbone of major economies of the world, US included. The enterprises provide the biggest chunk of employment opportunities to Americans (Porter & Kramer 2011). Besides, they account for the largest group of exporters in the US and largely rely on imported goods for production processes. The market outlook compliments the market orientation towards examining and resolving poor performance in the past, consumer demand, existing economic aspects, and business opinion. Interactions between market orientation and brand orientation will either promote or derail the competitive advantage of SMEs (Porter & Kramer 20 11). The brand orientation is identity-driven and always views the brand as the hub for a business organization together with its strategy. For enterprises whose major concern is brand orientation, it is inevitable to design brands that excel in the market against competitor’s which then appear less superior (Porter & Kramer 2011). Brand orientation is a costly process since it demands extensive and all-inclusive consultations. In contrast, market orientation is image-driven. The image of an organization will determine whether it is marketable and has incredible niche in the highly competitive market. Over the past few decades, brand orientation and market orientation appeared to have diverse strategic options. However, the perception has changed over the

Mobility Management for LTE-Advanced Relay Systems Research Paper

Mobility Management for LTE-Advanced Relay Systems - Research Paper Example These different technologies can cooperate together In order to improve the user’s quality of service and granting mobile users the ability of roaming across different wireless networks in a seamless manner. However, the different characteristics of each wireless technology with regards to QoS brought many challenges for provisioning the continuous services (e.g. audio/video streaming) in a seamless way. In such a heterogeneous environment, to support mobile user’s requirements, a mobility management mechanism is a key issue. Index Terms— Heterogeneous network, LTE-Advanced, Relay System, Vertical Handoff I. INTRODUCTION With the increase in demand and rapid development of wireless communication quality over the past 3 decades, the initial 1G has run into 4G with a high data rate and better mobility support. The 4G technique-International Mobile Telecommunications-Advanced (IMT-Advanced) systems include new capabilities that go significantly beyond those of the I MT-2000. Key requirements of the IMT Advanced systems, for instance, include improved mobility support and cell edge performance, increased spectral bandwidth and efficiency, reduced handover interruption time and reduced User plane latency and Control [1]. Considered as the main trend in future wireless communications, 3GPP LTE-Advanced has advanced features, for instance coordinated multipoint processing, carrier aggregation. It also considered as one of the top candidates towards achieving the IMT Advanced requirements. In 3GPP, high speed train scenario is agreed as the main scenario in Rel11 study item, mobile relay for E-UTRA. Here, when train rushes at a high speed the channel characteristics change and result in Doppler spread. Also the vehicles are vehicles are more crowded than other areas and therefore passengers are more likely to use high data rate services, for instance, browsing, playing games and watching videos so as to pass time [2]. The high data rate transmission requires strong signal strengths and high throughput, plus better mobility management, so mobile relay station for large vehicles are proposed for Broadband Wireless Access (BWA) system. A relay system may be mobile, which means it is a dedicated network node equipped on the vehicles to provide a fixed access link to those travelling on the vehicles. It is very suitable to solve the capacity gain of the high speed vehicles if it is well deployed. In a conventional cellular network, user equipment (UE) is connected directly to a Base Station (BS), and when a user moves away from the cell center, he/she will get less bandwidth which means lower data rates. However relaying technique has been introduced in 3GPP release 10 & 11 to allow establishing an indirect two-hop link between UE and BS through a Relay Node (RN). Relay nodes can also be used to spread out the cell coverage and increase the coverage outside main area (e.g. at cell edge). The two major challenges addressed in this c ontext are maintaining the throughput and ensure a seamless mobility and service continuity to all UEs. Hence, the objective of this paper is to develop, implement, and evaluate intelligent algorithms for next generation wireless communications systems with focus on throughput and service continuity. Specifically, the paper mainly addresses to the following aspects: Relaying in heterogeneous network, resources and mobility management. The rest of the paper is arranged as follows. Firstly, the overview of fixed and mobile relay system is given is Section II. In Section III, the paper presents a Handoff Analysis. Section IV presents a system level simulation and results. The paper concludes with section V. II. FIXED AND MOBILE RELAY SYSTEMS OVERVIEW A. Background

Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 words

Advertising Journal #3 - Essay Example While Bruce is chewing, the person watching the advert is asked to decide if Bruce should be ‘deep’ or ‘shallow’. In this ad, Twix is being advertised as a snack at break-time which people can eat while they reflect on life. This type of innovative advertising style appeals to a young target market, ranging from late teens to late twenties, who enjoy the interaction and use computers. Indeed, the characters in the advert are all in their late twenties, so this is clearly the market sector that Twix is aiming to appeal to. On TV this concept was extended over a number of different ads. Although the interactive element was taken away, the tag line ‘Need a moment? Chew it over with Twix’ remained the same. As well as Bruce trying to win over his girl, there was the Bookzone ad, in which two guys are reading a book on ‘How to Score a Hottie’. A beautiful woman approaches them and one of the guys pulls out a Twix in order pause time and decide how to impress her. He turns to his friend, tells him he’s pathetic, and gets to go for a coffee with the woman. In all the TV advertisements, the recognisable tag line was repeated. The ads focused on situations where men, usually in their late-teens or twenties, were attempting to impress women. This style of advertising clearly appeals to the younger audience. It is a fun-loving, goofy approach to advertising, showing that Twix is the candy bar for people with a sense of humour. In this particular campaign, Twix made very little use of print advertising as a way of promoting their message. This is perhaps because the point of the ad campaign is that the Twix bar can stop time and allow the eater to chew things over and this is difficult to portray with a non-moving medium. However, on other campaigns, Twix have made use of the print media. On their ‘two for me, none for you’ campaign, Twix actually inserted speaking advertisements in Rolling