Essay --

Affirmative Action Affirmative action in the United States is loosely defined as a policy that redresses the disadvantages of certain minority groups as a result of past discrimination, such as African Americans and Latinos, by giving them preferential treatment with respect to employment and university admissions. In particular, affirmative action has generated a great deal of controversy in university admissions, which has resulted in several Supreme Court cases. Proponents of the policy claim that affirmative action is permissible because a) certain racial groups have suffered from a long past of discrimination and b) there is evidence showing the educational benefits that result from a racially diverse student body reflective of the racial makeup of the United States. Although affirmative action may be a well-intentioned policy whose supporting arguments are based upon true historic facts, the policy as a whole is morally impermissible and only serves to perpetuate the issues it claims to address. In addition, the arguments in favor of affirmative action have several key issues, which include: a) not all groups that have suffered from discrimination benefit from the policy, b) using the two wrongs make a right fallacy to justify discrimination against nonminority groups, c) vague terms such as â€Å"critical mass,† d) assuming that an applicant is disadvantaged solely on the basis of race, e) stereotyping minority groups, and f) the contested definition of race in general. For centuries, African Americans and Native Americans have suffered from blatant discrimination, unjustified theft of land, grueling enslavement, death marches, cruel medical experiments, systematic lynchings, and genocide. Although most Hispanics never had to co... ... believe blacks can achieve in every avenue of American life without the meddling of university administrators.† Therefore, the solution to this issue of academic performance is bettering the education system in poverty stricken areas. If all racial and economic groups had access to equal educational opportunities, then they would all have the same capability to succeed in university admissions, given they are determined to do so. In the words of Dr. Martin Luther King Jr.: â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.† Unfortunately, Dr. King’s dream has not yet come true, since African Americans are still judged (whether it be positively or negatively is beside the point) on the basis of their skin color when it comes to college admissions.

Reading Response to a Poem Essay

The poem â€Å"Wild Geese† by Mary Oliver was a very inspirational poem. Oliver creatively uses imaginative language, emotion, symbolism, and romanticism which led to a very positive and upbeat tone in her poem. Throughout this poem, the one thing that I focused on was the positive and upbeat tones that this poem contained. By her use of symbolic and imaginative language in â€Å"Wild Geese†, the reader is opened to Mary Oliver’s underlying meaning behind her literary prose. Furthermore, the calm romantic tone of this thought provoking poem, raises positive emotions to rise up out of the moment, and invites us to further take a look at ourselves. Mary Oliver immediately engages the reader into considering the true meaning behind her choice of words. In lines one through five, the reader can envision being in a very noble place where rules are always followed. Mary Oliver (1986) noted that, â€Å"You do not have to be good. You do not have to walk on your knees for a hundred miles through the desert, repenting. You only have to let the soft animal of your body love what it loves† I believe that she is saying that you do not have to follow the rules of society by bowing down to others or to repent for being who you are. Oliver used the symbol of an animal, you should do what you love to do and not worry about having to say you are sorry. With that being said, animals never have to apologize for being who God or the Creator made them to be. In lines six and seven, she again uses emotion and romanticism to bring out the feeling of her readers. Oliver (1986) noted that, â€Å"Tell me about despair, yours, and I will tell you mine. Meanwhile the world goes on†. She cleverly shows that we all have problems and yet the world will still go on. God or the Creator never promised us an easy life. In lines eight through eleven, Oliver uses the symbols of nature once again to show us that life is still going on no matter what problems we face. Oliver (1986) noted that, Meanwhile the sun and the clear pebbles of the rain are moving across the landscapes, over the prairies and the deep trees,   the mountains and the rivers. She uses the emotional state of the reader along with the quiet romantic tones to show that although you will go through trying times in life, it will not last forever. She uses the symbolism of the wild geese, in lines twelve and thirteen, to show that we will always be guided to our destinations. All we have to do is allow our natural instincts to guide us just as the wild geese are guided home by natural instinct. In lines fourteen through fifteen, Oliver uses emotion and imaginative language to let the reader know that no matter who you are, or how lonely you feel, the world is for you to design it. The reader needs to use his/ her imagination. If you can dream it, you can achieve it. She again uses the symbolic nature of the wild geese to illustrate this concept. Last but not least, in lines sixteen through eighteen, she again uses imaginative language to challenge the reader to not conform to the world. The reader can use their imagination to break free from their conventional life styles and to join their place in the family of nature. In nature, there are no rules, but the ones that you create, where you are free to be as the â€Å"Wild Geese†. In conclusion, I found the poem â€Å"Wild Geese† by Mary Oliver extremely inspirational. She creatively uses imaginative language, emotion, symbolism, and romanticism to convey a very positive and upbeat tone in her poem. Throughout this poem, the one thing that I continuously focused on was the positive and upbeat tones that this poem contains. This is a very inspirational and uplifting poem. It encourages us to go beyond the plan that is laid out for us by society and lends us permission to be who we were destined to be. Throughout this entire poem, we are given permission to shake off all of life’s discretions, throw caution to the wind, and be as wild and free as nature intended us to be. References Clugston, W. R. (2010). Journey into literature. San Diego, CA: Bridgepoint Education, Inc.

Network Security And Its General Challenges Information Technology Essay

Network security is by and large considered as giving protection for the organisation by maintaining far from the hackers. Information security chiefly focuses on protecting the informations resource from malware onslaughts or simple errors which are done by people in administration with aid of DLP techniques. Information security means protecting information from the unauthorized users, the two footings information security and computing machine security and information confidence which are frequently used otherwise. These all Fieldss which are interrelated and portion some common ends of protecting confidentiality, unity and handiness. Governments, corporations, military, infirmaries, fiscal establishments, and some private concerns. Huge sum of confidential information about all their specific employees, merchandises, clients and research. All these information will be collected with processed and shop computing machines and besides can be transmitted across all other web.protecting confidential information is really of import in concern demand and in all instances an ethical and legal demand should be done. The cyberspace adventurer has thrall down to one and many security exposures and some of these exposures like spyware, computing machine viruses and adware are made possible by exploitable mistakes and bugs in the architecture of internet adventurer. The mistakes may be as Spyware which is installed in computing machines in which of import information will be copied without our cognition and this sort of malware is really difficult to observe. Adware as good is one of malwares which is in the signifier of advertizement on computing machine when you are downloading anything on the system.lastly Computer virus is one of the viruses which are created by computing machine itself. Software security is most of import for consumers, sellers because aggressors that create onslaughts even may do reasonably big consecutive effects and when all these onslaughts has been discovered so required package is sold for the consumers depending on the exposures. Decision: As tonss of information available at web services i.e. World Wide Web and these are successful in supplying services to all the user with the aid of web security that provides all the benefits of utilizing a safe web entree and uninterrupted informations transmittal between both the terminal devices. Machine surviving has been changed because of addition of internet population It figures out, all the relevant information sing the user at client side and hints out web sites accessed during the web session.

The True Identity

Culture and identity go hand in hand. Everyone has their own identity, but where does that come from? The main contributor to someone’s identity is the culture they grew up in. Cultures vary in many different ways. Chinese is a very factual, to the point, respect your elders and family culture, while American culture is more carpe diem, freedom of speech, bigger is better mentality. So as you could imagine someone in China will grow up with a much different identity that someone in America. Someone’s true identity comes out when you’re placed in a situation that tests your culture’s view of right or wrong. Whether you go with the flow or choose to disobey is how you know one’s true identity. Take into account the story â€Å"Sonny’s Blues. † The narrator of the story, Sonny’s brother, thinks from the time Sonny’s a boy that the path Sonny has chosen is the wrong one. THis is because Sonny decides he wants to be a musician and gets into drugs, not the correct view of the culture deems correct. However, through his music Sonny shows his brother how he becomes happy and finally Sonny's brother understands why he went through what he did. They grew up in the same housing project and culture but why did they turn out so differently? Sonny went down the path that he felt would make him happy, the music. His brother chose to go along with society and join the army, get a career, and then start a family. I feel that Sonny has found his identity long before his brother has. He knows exactly what makes him happy and he goes after that in his own way, breaking free of society and becomes his own man, with his own identity. The narrator goes through the motions and while his brother maybe going down a separate path Sonny’s alive and has found himself. His true identity comes out when he’s on stage. In America we preach the pursuit of happiness meaning to go for what you want, allowing your true identity to shine. Whether you choose to take Sonny’s route or his brother’s, now that’s where you find your identity. In Jekyll’s case, he had split personalities. Hyde was his bad side and his pure side, which everyone came to know, wasn’t what Jekyll really wanted. He wanted to let Hyde out and to do so he had to take drugs, like Sonny did. Jekyll’s surface was a proper man but his true identity was what lied beneath him and what he allowed to surface when he conjured up his potion. Letting out this carnage side made Jekyll feel alive, with no remorse of what he was doing. The aliveness he felt was the disregard of his culture and their rules, and this is where he found himself happy. The disobeying Hyde was Jekyll’s true identity and how he really wanted to feel. Have you ever one day been faced with the opportunity to break cultures rules and done it? Did you feel exhilarated? Ones identity will never change. When they figure out what the true inner person is that, whether its a naughty person or a great person is what surfaces when the person is alone or set with a straining situation. The Jekyll side is what culture wanted to see, but the true identity of Jekyll was the disobeying side of Hyde. Identity now a days in America is being more seen as your image. Identity is everything that you are composed of. Looking at one person you can think you know them, but what do you know? Your Identity is you culture, morals, family, everything that has ever come to shape you to who you are today. What do you know at first glimpse of the hispanic standing in front of you? He was adopted by two Asians when he was just a baby and now is more assimilated into the asian traditions than any hispanic traditions. In â€Å"Trying to Find Chinatown,† this is almost the exact situation. This short story was wrote to open the eyes of the reader to see that someone doesn't have to be the person you label them as when first laid eyes on. Just because a person looks one way their identity has a much deeper meaning to them than image. Of course your identity for the most part will show up on the outer surface minutely, but who knows what caused you to walk down to the corner store to rob it, or why you jumped in front of that stranger on the bus to save his life jeopardizing your own. Your identity is what drives you to make those decisions. Your culture has a lot to do with that too. Some peoples true identity is to go with what culture deems right or wrong and others do things just in spite of their culture, but for the most part every ones identity reflects the culture they were raised in-in some form. Ones identity must be found by pushing themselves to the limit of what is known. Where they have to make their own decision based purely on the voice inside of them which tells them what to do. Your identity can mask itself to let the culture you live in accept you, but at some point if you repress that too much it could be detrimental to your health, just ask Dr. Jekyll about that one. Don’t ever judge a book by its cover because the man you see on the outside, sometimes maybe a very different person inside. People go on missions in search of their true identities, but i feel that the way to find your true identity is to look in the mirror and ask yourself, what do i base my choices off? Do i go with the flow of my culture or am i a stand alone type person. Only you can know the answer of your true identity.

Nternational Marketing and Marketing Research

International Marketing and Marketing Research Compare the advertising campaigns (message, media, target audience†¦ )which company may use a) to launch new product b) to support a long established product whose sales are slowly declining Introduction Due to new challenges which business organisations encounter in ever changing environment, the present marketing must focus on much more than creating new products or services. It is vital to price them attractively and make them available to increasing demands of customers at place where they require them.However, an ffective marketing mix can be only successful only if all it parts take place One of the core aims of firms' marketing departments nowadays is to give emphasis to communication with their customers. The communication is based on understanding people's needs. The mission of marketing specialist is to create and design an unique sales promotion. Marketing communications is part of marketing mix. An important goal of adve rtising is to influence customers' choices and buying decisions, which will lead to accomplishment of marketing plans of the firm.Advertising has to be visible, clear, and easy to take in. Also, it has to identify the advertiser and their products or services. Marketers bring into play different advertising campaigns. during the ptoduct life cycle, product go through four different stages: introduction stage, growth stage, mature stage and declining stage. When the product is introduced for the first time in the market place, advertisement is aggressive; companies employ many means of direct and indirect marketing to promote it.Mass media are used since there is only little knowledge about this product among customers. Introducing new consumer goods is so-called informative advertising. Its main objective is to build a primary demand. A strategic aim firms follow when promoting the product for the first time is to inform potential buyers about it and highlight its features which dis tinguish it from competitors. Furthermore, this will create awareness about the product and influence consumers' perception. It also helps to build the firm's brand.In contrast, an advertisement of a new product is completely different from an advertisement of already established product, which has declining sales. Usually, these are products, which consumers have already known or used them and at some oint the sales curve start to decline. In this case, the promotion and advertising have marvellous impact to turn sales in opposite way. For example, the company offers some extra services. Furthermore, certain products can be offer with a complimentary product or discounts can take place. Price and non-price competition should be used at this point to keep the product at the market.When the sales are declining the main aim of marketing advertising strategy is to remind consumers of the product or service. The campaign in this case is trying to boost sales and profits. Advertising cam paigns vary. Firms can use a means of below and above the line marketing. below the line marketing include direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates and above the line embrace advertising such as television, cinema, radio, print, and Out-of-home to promote brands or convey a specific offer.Literature review Advertising is non personal form of communication, presentation and promotion of consumer goods, which will lead to increasing the sales. The information about certain organization and its products is conveyed to potential buyers through mass edia, such as television, radio, newspapers, magazines, direct mail, public transport, outdoor displays, catalogues, internet. (Dibb, 2009) The main purpose of advertising is to inform or persuade members of particular audience about new products which will enter the market , or for the existence of promotions which will be appropriate for some c ostumers.On the other hand , the main use of advertising embrace the promotion ot products or an organization in order to awareness among target consumer segment. The most important sides of advertisement are stimulation of demand, off settings of rivals' advertising strategy, and to support elling drives. (Dibb, 2009) Also, advertising marketing strategy has to notify and educate a certain target market about a brand and its heightened marketing mix or product benefits(Dibb, 2009). Due to these facts, the general idea of all advertising campaigns is to enhance consumption of consumer goods.Identifying the target market The target market is a specific group of people within the market at which the advertising message will be convoyed through the mass media. The target market or audience can be created from people from the same gender, age group, or based on other common features. Researchers attempt to understand the needs of certain target audience and this will lead to creating of marketing message that will make consumers to respond. The consumer feedback plays an important role in designing an advertising campaign.Advertising budget The most difficult marketing decision is how much a company should spend on advertising. According to Kotler(2001), advertising budget usually is influenced by different stages of product life cycle. A product first appearance in the market place usually need higher advertising budget. The company in that stage has to emphasize n building awareness and to gain target consumers. Market shares also affect the budget, expanding the market share require higher advertising cost, on the other hand low share brands often have high advertising spending, which aim to increase sales.Rivals have the main point when a company sets its advertising budget. Developing advertising strategy Consisting of successful advertising strategy depends on advertising message and selecting media. In advertising, different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Advertisers use different ways of thinking to create catchy slogans that capture consumers' attention. Creative strategies promote publicity, public relations, personal selling and sales promotion.

The Assassination of President Garfield (Document Analysis Assignment) Research Paper

The Assassination of President Garfield (Document Analysis Assignment) - Research Paper Example The document under analysis was written in the context of Guiteau assassinating the president, an act he asserted was of political necessity. On the fateful day, July 2, 1881, Guiteau tracked the President to the then Baltimore and Potomac Railroad Station where he shot him. Guiteau immediately surrendered to authorities, saying he was the â€Å"The Stalwart of the Stalwarts.†2 Although he said that he was â€Å"Stalwart of the Stalwarts†, it is evident that he was merely disgruntled as he states in his letter that â€Å"the President proved a traitor to those who made him president.† 3 Stalwarts were a late 19th century group of Republicans under the leadership of one Roscoe Conkling who supported President Ulysses S. Grant (1869–1877) for a third term in office. This clique opposed the moderate Republicans who wanted civil reforms and often fought for the control of the Republican Party. Later, the opposing groups would settle on James A. Garfield for the Republican ticket at the Republican national convention in 1880. Guiteau arrived at his decision to assassinate President Garfield arguing that the latter was ungrateful to the Stalwarts after allowing himself to be manipulated by the Secretary of State to plot to murder Senator Conkling and General Arthur Grant. It is widely believed that Guiteau’s plot to assassinate the Pr esident originated from his belief that he was principally responsible for Garfields victory and should have been rewarded with an ambassadorship for his vital help to the President. 4 The two postings he wanted for himself but were constantly rejected by the President and the Cabinet were Paris and Vienna. Without family, friends, and almost penniless, Guiteau grew increasingly isolated and depressed and decided that the President Garfield had to be removed. That Guiteau was the only one obsessed with President Garfield and disgruntled with the latter’s government to the point of

The ten faces of innovation IDEO's Strategies for defeating the Essay

The ten faces of innovation IDEO's Strategies for defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley, Jonathan - Essay Example Kelley does so by describing the way in which an innovation team can be built and function, providing numerous examples of application of these concepts. The introduction sets the scene by singling out the "devil's advocate approach" as the worst enemy of innovation, before defining three groups of roles, or "personas" which typically constitute a successful innovation-oriented activity. In a manner reminiscent of other team role models defined in organizational behavior, Kelley names the groups "learning", "organizing" and "building" personas. It is the learning group, which is the focus of the first three chapters. First the Anthropologist's role is discussed, where the key to beginning successful innovation is un-blinkered perception of how people behave. The theme continues with the Experimenter, whose accelerated failure allows for faster progress towards the goal, before closing with the Cross-Pollinator, adept at applying concepts from one area to a completely different one. Following this is the organizing group, again with one role per chapter. The Hurdler is the problem-solver, the Collaborator brings people together for a result and the Director sets the pace, the direction and the goals. The chapter on the last group, "building", open wi... The Caregiver is tasked with making it easier for the customer to transition to a new innovative context and the Storyteller, the final persona, enhances the motivation and the bonding of the team to produce real and useful innovation. The book closes with a final chapter with some general pointers on succeeding in innovation. The strength of the book lies in the very attainable possibility of replicating the innovation system that it describes. Kelley expresses the concepts and methods in terms that are related to everyday business life and does not make any excessive demand on the reader's intellect. The "cookbook" approach also allows readers to review their own organizations and to pinpoint any particular areas of weakness or malfunction. In a sense, the strength of the book is also its weakness: managing 10 different role models in a fast-moving business environment is a complex task and requires considerable energy. A section on a minimalist approach with ease of application would have been welcome, all the more so in that chapters on some roles (Director for example) appear to have been "padded" with more generic material. In addition, the transversal or underlying nature of certain personas notably in the organizing group could be further developed to enhance practical application. However Kelley makes a valid contribution to business in general with a workable innovation system underpinned by his own real experience. In the field of organizational behavior in particular, Kelley contributes at a micro-organizational level, mostly by charting the development of individual contributor roles, but also to some extent